Chichi Castelnango offers feminine lingerie and swimsuits, delicate and original, created by two French sisters passionate about travel and crafts. Here is what you need to know about this Parisian brand:
- A French artisanal creation born in 2016
- Collections inspired by the art of living and travel
- A know-how combining Parisian creativity and Moroccan manufacturing
- More than 100,000 clients conquered by their authentic approach
Let us discover together the universe of this brand that reinvents feminine lingerie with elegance and originality.
Who's Chichi Castelnango?
Chichi Castelnango is first and foremost the story of two sisters, Mathilde and Victoire, who have transformed their family heritage into a brand of unique lingerie and swimsuits. Little girls of a great traveller and an air hostess, they grew bent by adventure stories and openness to the world.
The name of their brand draws its roots from two sources of personal inspiration: « Chichicastenango », this Guatemalan village famous for its colorful artisanal market, and « Miss Chichi », affectionate nickname given by their grandfather to Mathilde. This double reference perfectly illustrates the DNA of the brand: love of travel and family proximity.
We particularly appreciate this authentic approach that places personal history at the heart of brand identity. Mathilde and Victoire have created more than just one company: they have given birth to a world that resembles them.
The history of the brand and its founders
Launched in 2016, Chichi Castelnango is born from the desire of the two sisters to propose an alternative to standardized lingerie. Their vision? Create feminine, delicate and thought pieces for all women, regardless of their morphology or age.
The company developed rapidly thanks to this inclusive and qualitative approach. In less than 10 years, the brand has been able to retain more than 100,000 customers, proof of the accuracy of their positioning. Based at 37, rue de Poitou in the 3rd arrondissement of Paris, Mathilde and Victoire have retained this human dimension that characterizes their approach.
Their journey illustrates the success of French women's entrepreneurship in the fashion sector. They have combined creativity, quality and business vision to develop a recognizable and appreciated brand.
The universe and the inspirations of Chichi Castelnango
Chichi Castelnango's creative DNA draws on a subtle mixture of Parisian art of living and the influences of travel. The collections reflect this duality: French sophistication and assumed exotic touches.
The designers are inspired by their travels to imagine original prints, unexpected colors and details that make the difference. Each collection tells a story, evokes a destination or captures the spirit of a particular moment.
We observe that this narrative approach really distinguishes the brand from its competitors. Rather than blindly following trends, Chichi Castelnango offers her own vision of femininity: modern but timeless, bold but refined.
The visual universe of the brand perfectly reflects this philosophy: careful photographic campaigns, poetic staging and models that embody a natural and assumed femininity.
The lingerie and swimwear collections
The Chichi Castelnango collections are available in two complementary universes: lingerie and swimsuits. Each range offers a variety of models designed to adapt to different morphologies and preferences.
Lingerie:
- Bras : Trash, triangle and bras from 85A to 95D
- Panties and tangas in a range of cuts
- Elegant bodies for a sophisticated look
- Preferred materials: lace, openwork embroidery, soft fabrics
The swimsuits:
- Parts one and two pieces suitable for all silhouettes
- Bands and triangles for a more casual style
- High size and low size options according to preferences
- Distinctive details: glitter, embroidery, neat finishes
The size range extends from 34 to 44 for clothing, reflecting this inclusiveness. The accessories (barettes, favourites) harmoniously complement the main collections.
Know-how and manufacturing
Chichi Castelnango's creative process combines Parisian creativity and craftsmanship. All drawings and prototypes are born in the Parisian workshop of the founders, guaranteeing complete control of the conceptual phase.
Production takes place in Morocco in a workshop of human size, a choice that reflects the brand's commitment to ethical and qualitative manufacturing. This collaboration allows to reconcile controlled costs and high quality standards.
We value this approach, which emphasizes sustainable partnerships with garment workshops. This method guarantees rigorous quality monitoring while supporting traditional Moroccan crafts.
Careful finishes and attention to detail are the distinctive signatures of each piece. Delicate embroidery, worked laces and meticulous assemblages testify to this craft requirement.
Where to buy Chichi Castelnango (shops and e-shops)
Chichi Castelnango favours online sales to offer its customers an optimized and personalized shopping experience.
| Platform | Delivery conditions | Returns | Payment |
| Official website | Free from 120€ | Free exchanges 21 days | 2 or 3x free of charge |
| Place of Trends | Free from 150€ | Free returns 10 days | 3x toll-free (Oney) |
The official website proposes the « Chichi Club », loyalty program with sponsorship that rewards regular clients. Fast delivery (3 to 4 working days in France) is an important asset for last minute purchases.
Place des Trends regularly offers attractive promotions (-40% on many items), allowing you to discover the brand at a reduced price.
Direct contact remains possible via hello@chichicastelnango.com or 07 61 73 17 11 for any specific questions.
Customer reviews and brand reputation
With a 4.2/5 rating on Trustpilot based on 360 reviews, Chichi Castelnango enjoys a solid reputation in the world of French lingerie. This notation places the brand in 14th position on 22 referenced lingerie shops.
Distribution of opinions:
- 73% opinion 5 stars
- 7% opinion 4 stars
- 4% reviews 3 stars
- 4% reviews 2 stars
- 12% reviews 1 star
The strengths regularly highlighted include product quality, fidelity to descriptions, flattering cuts and customer service responsiveness. The average response time of 48 hours and the response rate of 93% to negative reviews show a remarkable customer commitment.
The criticisms mainly concern logistical aspects: sometimes deteriorated packaging, point-of-control errors and difficulties with some Global Relay relay points.
Why choose Chichi Castelnango?
Chichi Castelnango is distinguished by its authentic approach to femininity and its commitment to an ethical and inclusive fashion. The brand succeeds in offering original creations without sacrificing comfort or quality.
The expertise of the founders, nourished by their family heritage and passion for travel, translates into pieces in each collection that tell a story. This narrative dimension enriches the shopping experience and creates an emotional connection with the brand.
The price-quality ratio remains competitive, especially thanks to the associated services: fast delivery, exchange facilities and attractive loyalty program. Craft production in Morocco guarantees high standards while supporting the local economy.
For us, Chichi Castelnango embodies this new generation of French brands that combine creativity, responsibility and excellence. A suitable choice for women looking for lingerie and swimsuits that are elegant, comfortable and meaningful.
